Attribution Documentation

Kris Shorter

• May 04, 2022 17:28

Is there any documentation that explains the exact logic used when assigning attribution and what elements are configurable?  For instance, is campaign attribution assigned based on a contact within an account (being a contact role within an opportunity) being tracked via tracking code/UTM and it corresponding to a SFDC campaign?

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  Madeline Coke Community Manager

  • May 04, 2022 18:15

  Hey Kris Shorter! Here is some documentation that may be helpful:

  • https://support.terminus.com/hc/en-us/articles/4406853206803-Digital-Attribution-Feature-Guide 
  • https://support.terminus.com/hc/en-us/articles/360053841314-Digital-Attribution-Reporting-in-Measurement-Studio 
  • https://support.terminus.com/hc/en-us/articles/360049302973-Marketing-Influence-Revenue-Attribution-in-Measurement-Studio 

  To help further clarify, are you talking about Digital Attribution Reporting or Revenue Attribution in Measurement Studio?

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  Kris Shorter

  • May 05, 2022 18:49

  Thanks Madeline.  I reviewed these articles but still do not see the exact logic used to match a person's digital activity with a specific opportunity (which then identifies pipeline and revenue).  IE is it timeframe or if a contact is in the contact role of an opp

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