🎉The news is out! We’ve acquired Zylotech to create the only ABM platform with a standalone CDP! 🎉
So, what’s a CDP and why do you need it? Put simply, it’s an always-on data platform that collects, tracks, and updates the information on the people within your target accounts. Currently, only 12% of marketers are confident in their data. That means 88% of all the strategic effort and creative energy marketers and salespeople put into going to market is actually just going into a black hole. That’s crazy! There has to be a better way.
With Terminus CDP, our customers will have their most important account and contact data continuously cleansed and enriched. The result: our customers will be able to put their trust in their data, unleashing their go-to-market teams to accurately engage buying committees every time.
This is exciting stuff and we'd love to hear your thoughts below!
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