We’re yelling it from the rooftops 🗣 Intent Data is not just a buzzword. With intent data you not only have the ability to see which of your target accounts are ready to buy, but it also helps inform you of new accounts you’ll want to target. The more data you have, the fuller the picture for the account you’re targeting. That’s why it’s important to collect all sorts of intent data, from all sorts of sources. If you’re lost, check out our Field Guide to Foraging Intent.
We’d love to hear from you! How are your go-to-market teams leveraging intent data today? What types of intent data are most important to your team? What successes have you seen in using intent data to power your ABM programs?
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