The term Engagement Spike refers to a data signal for Marketing and Sales to understand that a target account is engaging with their product offerings and brand through a lift in web activity relative to prior activity from that account.
Engagement Spike is based off of the data we collect on your website, with our Visitor ID tracking script. By applying an algorithm to the number of visitors and views to specific pages, we can determine if the level of web engagement for a particular target account is high enough to be considered spiking.
You will need to set up an Engagement Model to have weekly reports generated for download. A model is a compilation of web pages categorized into two types; High Value and Brand Awareness.
To create a new Engagement Model, and for more information on what is included in the weekly reports, check out these resources:
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