Sales teams can frequently be overwhelmed by the sheer amount of data marketing can generate for any given contact or account. Often, that data lives in separate platforms making it hard to access, easy to ignore, or too convoluted to be useful. From time-sensitive engagement data to customized marketing campaigns – a holistic account experience can feel impossible to visualize.
With Account Insights, sales reps can see the full demand trajectory, including all the campaigns marketing has been running in the background. By demonstrating clear trend lines on contacts influenced by marketing’s efforts, they know when an account is heating up and can prioritize their outreach efforts accordingly. By breaking out contacts by engagement and activity, sales can also see which channel and messaging strategy is the most effective and know where they might need more support from marketing.
For more ideas on how Account Insights can be used in day-to-day sales workflows, check out this resource.
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