Yes! Some advertising data (impressions and clicks) will be surfaced in the Account-centric views in Data Studio, via the Account Hub, and the account-specific page. In Measurement Studio, you can measure the impact of your Terminus advertising campaigns in the Ad Insights report.
While reporting in the Ad Experiences product is focused on ad campaign performance and optimization, Ad Insights is where Terminus customers will go to understand how their ad tactics are influencing results across their key account segments, and organizational KPIs like brand awareness, lead and opportunity creation, pipeline acceleration, and closed won revenue. With added visibility into underperforming, or undeserving, accounts across your target segments, trends from Ad Insights can also be used to prioritize and plan future advertising efforts.
To get to the Ad Insights report, navigate to Measurement Studio > Reports > Standard Reports.
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