Sellers in today’s B2B landscape are dealing with A LOT. That’s why it’s important for sales teams to know that marketing has their back. Taking the time to understand each other, know each other’s goals, and help each other out is crucial. But, sometimes that’s easier said than done; both sides are busy and some-times can’t relate to each other’s challenges.
How is your marketing team supporting your outbound seller today? What are the biggest successes you’ve seen when your sales and marketing teams are aligned? What challenges have you faced? (If you’re feeling stuck we’ve outlined some of our own ideas here).
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