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Leads are out (yeah, we said it). How else are you measuring success?



  • Ken Mafli
    Rock Star

    Two of the ways we are measuring success is: 

    • The overall success of our pipeline: Are target accounts moving further down and/or closing? Are there choke points that we can address via campaigns? What is the success of those campaigns?
    • Account awareness: In this, we track our account page views to ad click ratio as compared to a control group. This has been a clear proof of ROI as the targeted accounts do significantly better than the control group.
  • Brenna Zenaty Community Moderator

    Love this insight Ken Mafli - control groups are something we always encourage our users to leverage, especially for awareness measurement. Thanks for sharing!


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