Here at Terminus, we have some serious beef with measurement strategies that still put leads on a pedestal. Over the last few years, we’re seeing that mature, fully baked-out ABM programs have become the dominant source of revenue for organizations—not lead gen.
We believe that you can hit all of your goals without generating a single lead, (and if you need some tips, check out our recent interactive e-book).
But, we want to hear from you! How are you measuring the success of your ABM programs? What are the core metrics you’re tracking and reporting on? (And, if you are still measuring leads, you’re welcome to make your case 😉)
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