Third Party Ad Tags: Ad Experiences

Overview

A third-party ad tag, or ad placement tag, is a snippet of Javascript code, generated from a 3rd party ad server, which is then placed into an ad inventory space on a website or app to display ad creatives. Third-party tags are generally used to evaluate ad impression performance utilizing another platform or tool.

Does Terminus support third-party tags?

Yes. We are one of a few ad platforms that allow you to place a tag and independently monitor your ad performance. We support up to one Javascript code to track impressions only.

Application

Third-party tags can be appended directly to each creative you upload on the backend of the platform, and must be requested through the Terminus Support Portal. 

To make a request, navigate to Support Portal > Add a Third-Party tag > Either link a CSV file and include the tag code and the name of the tactic you want them applied to or you can add this information in the description field of the ticket.