Did you know that 90% of all available ad placements are sold through the form of programmatic advertising? Terminus’s premium inventory allows our advertisers to reach their audiences in real-time across all major digital mediums.
How many ad networks do you use?
Terminus uses 101 premium ad networks that support all major creative formats (static, animated, html5, video, native, CTV, and audio)
In addition to our ad networks, we also use over 7,000 private marketplace deals (PMPs) such as Bloomberg, NBC, Hulu, and Pandora, to name a few - which are invite-only agreements with select premium publishers - to garner over 800 billion ad impressions for our customers daily.
Why do we use so many ad networks?
We use an extensive list of networks to maximize reach and to meet audiences where they are spending time online.
In addition, not all publishers (websites and mobile apps) contract across all ad networks i.e. CNN.com may allow 10 different ad networks access to their inventory while Nerdwallet.com only uses Google). In an effort to scale your campaigns, Terminus’ Digital Media Management team leverages all available networks and PMPs; optimizes; and troubleshoots for the most coverage at optimal cost efficiency.
Which Ad Networks are the best?
Each of your audience segments can behave and perform differently across ad networks, e.g. Google may yield higher click-through rates on one campaign, and lower on another. For this reason, we have a team of expert programmatic traders optimizing your campaigns weekly to ensure your ad spend is going toward the better performing networks and tailoring your media buys depending on the goals of the campaign.