The Aggregate Tactic Report

Prerequisites

You must have Terminus Ad Experiences as part of your Terminus subscription to access this view.

Feature Overview

The Aggregate Tactic Report allows marketers to easily analyze, measure, and export consistent performance metrics across all ad tactics. This report provides important aggregate metrics at the top of the page, a customizable graph to visualize aggregated performance metrics over time, and a filterable/sortable performance table with nested insights.

Feature Details

The Aggregate Tactic Report is a customizable overview of reporting metrics over a selected date range. The default for this report is the last 30 days, but any date range may be pulled. Views can be customized by:

• Web Only Tactics and Metrics: Display, Retargeting, and Global
• LinkedIn Only Tactics and Metrics: Data from LinkedIn campaigns with Terminus Audience Segments
• Tactic Name: View for all tactics or by specific tactics
• Tactic Type: Display, Retargeting, Global, and all LinkedIn Campaign Types

All metrics will update based on the view chosen. Metrics include:

• Tactics: The total sum of Tactics that served at least one impression within the selected date cohort.
• Impressions: The total sum of impressions delivered across tactics within the selected date cohort.
• Cost Per Thousand: The average CPM (Total Spend divided by (Impressions/1000) across tactics within the selected date cohort.
• Clicks: The total sum of clicks delivered across tactics within the selected date cohort.
• Click Through Rate: The percentage of all clicks delivered across tactics within the selected date cohort divided by all impressions delivered across tactics within the selected date cohort.
• Total Engagements (LinkedIn Tactics only): All member interactions with your ad, both chargeable and free.
• Total Spend: Total dollars spent across tactics within the selected date cohort.

These metrics will display either a percent increase or decrease for the current selected timeframe compared to the results of the previous timeframe. For CPM, a decrease from the previous timeframe will show as a positive result.

A list of all tactics can be found at the bottom of the report. This list will update based on the date cohorts and filters selected. These tactics are clickable and sortable by columns.

If a tactic is clicked on, the user will be taken to the associated details page. 

FAQs

Are my legacy LinkedIn tactics represented in this report?

Any LinkedIn tactic that used the previous LinkedIn integration (prior to April 2021) will not be included in the new aggregate reporting.