Creating and Editing LinkedIn Audiences in Terminus

Creating LinkedIn Audiences 

Creating audiences inside of Terminus allows for dynamic lists to be used across the full suite of LinkedIn ad types. To create an audience:

• Click on the "Create Campaign” button. This will take you to the "Create Campaign" page.

• Click on the LinkedIn Audiences button and hit "Get Started"

• At this time, you can rename your audience by clicking the edit button in the top left side of the page. You can also add a description of your audience. If you do not add a name before you save an audience, a default name will be assigned as "LinkedIn Audience [creation date]". This name can be updated at any time.

• Using the Global Filters drop down menu, choose your options to define the rules for your audience. The Global Filters dropdown will also allow you to choose from an existing Account List already created in Data Studio. You may also add additional "AND/OR" rules to further define your audience. When you are finished, click "save".

• You are now ready to publish. You may choose to publish with the audience enabled or disabled. Once enabled, the audience will begin the building process in LinkedIn and may take up to 48 hours to complete. To enable the audience, click the toggle next to the audience name:

• This will prompt you to confirm enablement:

• Once you have chosen whether to enable or disable your audience, you can proceed with publishing. You may also choose to discard your audience segment, if you need to make changes. To publish, click the "Publish" button.

Once your audience segment has been published, you will be taken to the Campaign Overview page. You will see a list of all audience segments created. Information available includes:

• Audience Name: the name of the audience; primarily used to make it easier to reference an audience and to recall its purpose.
• Description: the description of the audience segment created.
• Status: the current status of your LinkedIn audience (this is sent directly from LinkedIn).
• Source: the source will always be Terminus (Data Studio).
• Destination: the source will always be LinkedIn.
• Matched Accounts: this is based on data collection by LinkedIn for a rolling seven-day window. It is not a current total count of matched accounts, only the net change over the past 7 days.  
• Audience Size : the current approximate count of Members within the LinkedIn Audience
• Created Date: when the audience segment was created.
• Last Modified: when the audience segment was last edited.

You will also be able to see the LinkedIn status of your audience segment. Status definitions include:

For more information on LinkedIn status definitions and more, please reference this article.

Editing Audience Segments Inside Terminus

Audience segments can be updated at any time within the Ad Experiences tool. To update an audience:

• On your Campaign Overview page, click on the audience you wish to edit.

• Using the rule builder, make any edits you need to the audience segment. When you are finished, click "save" and then "publish". Any campaigns using this edited audience will continue to run on the previously defined rules until the edits are live in LinkedIn - up to 72 hours. Once the edited audience is built, the campaign will run with the updated audience.

Disabling or Enabling Audience Segments

Users can also disable a LinkedIn audience segment within the Terminus platform or re-enable that same audience. Once a segment is disabled, Terminus stops dynamically syncing the audience segment with LinkedIn. The associated segment in LinkedIn will continue to operate as designed, unless intentionally removed from their platform.

Disabling an audience in Terminus does NOT remove it from campaigns in LinkedIn - this needs to be done inside the LinkedIn Campaign Manager.

If a segment is re-enabled, the audience will begin the ‘building’ process again and dynamically sync accordingly.

If you have any questions or need assistance with getting set up using LinkedIn, please submit a ticket through the Terminus Support Portal.