In addition to the reporting available in the Ad Experiences platform, Terminus advertising customers have the option to request several custom reports from our Digital Media Team. In this help article, we’ll walk you through the most common reports you can request. To request any of the following reports, please use our support request form, select the “Ad Experiences Report Request” option, and fill in the rest of the details accordingly.
Live Ads Dashboard
This is a live viewable dashboard of the campaigns you're currently running. The Moat Live Dashboard includes live data on total interactions, specific creative clicks, top-performing creative size, and much more.
Site List Report
The Site List report is helpful when wanting to see exactly which websites you're advertising on. With this report, you’ll also be able to see your advertising metrics broken down into individual websites. These metrics could include impressions served, advertiser cost, CPM, and CTR.
- Bid: The amount of money an advertiser is willing to pay to serve an impression.
- CPM: The amount you pay to serve 1,000 impressions. CPM stands for Cost per mille or cost per thousand.
- Advertiser Cost: The amount you, as an advertiser, are paying to serve Terminus ads.
- CTR: The percentage of users who see your ad and click. CTR stands for Click-through rate.
Potential Spend Report
The potential spend report determines the upper limit of daily spend on campaigns and compares it to your current spend. It is incredibly useful when reallocating budget or determining where to implement advanced targeting strategies.
Ads Heatmap Report
This report takes a look at your top-performing creative and generates a heatmap based on clicks. It can be helpful in determining which creative your accounts are engaging with as well as where they click on the ad.
Ads in The Wild
The Ads in The Wild is useful when you’re wanting to see how your ads will look on specific websites. When requesting this report, it’s helpful to include which creative and websites you’re wanting to be showcased.