Digital Attribution Reporting in Measurement Studio

This article outlines the components of the Digital Attribution reporting package for Terminus Measurement Studio. If you have any questions regarding your current Terminus subscription, please reach out to your Terminus Customer Success Manager. 

Digital Attribution Overview

Terminus’s Digital Attribution reporting package is used to identify the sources of website traffic on your digital properties, and associate them to your target accounts. These reports can be used to answer questions like:

• Which digital channels and campaigns influence the most pipeline and revenue?
• Which ungated website pages are driving awareness within an account?

This subscription package includes the following reports and features:

• Ungated content tracking within Data and Measurement Studio
• The Web Activities List report
• The Web Activities Trending report
• Enhancements to Campaign Analytics
• Enhancements to Opportunity Journey