Revenue Attribution Reporting in Measurement Studio

This article outlines the components of the Revenue Attribution reporting package for Terminus Measurement Studio. If you have any questions regarding your current Terminus subscription, please reach out to your Terminus Customer Success Manager.


Revenue Attribution Overview

Terminus’s Revenue Attribution reporting package features account-to-revenue measurement designed for marketing teams that drive real decisions on how time and budget is spent across channels, segments, and programs to achieve revenue outcomes. These reports can be used to answer questions like:

  • Which channels, campaigns, and offers influence the most pipeline and revenue?
  • Where can I find quick optimizations to improve revenue coverage?
  • How are our wins and losses different?
  • How am I tracking towards quarterly pipeline and revenue goals?
  • How successful are we at engaging high-fit accounts?

This subscription package includes the following reports:

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