Terminus makes it easy to track email signature campaign engagement and conversions through 3rd party platforms. In addition to out of the box integrations, Email Experiences automatically appends the following default UTM parameters to campaign links so that 3rd party tracking can be leveraged in platforms like Google Analytics.
- utm_content = Employee_Email
- utm_source = Email_Signature
- utm_medium = Sigstr
- utm_campaign = Sigstr_<Name of Sigstr campaign>
If you'd like to use custom UTM parameters, edit the parameter fields when creating or editing a campaign.