The Email Experiences integration with Eloqua gives marketers the opportunity to enhance their digital efforts with the power of relationship intelligence and email signature marketing. Eloqua customers can now seamlessly connect Email Experiences to Eloqua contact segments, landing pages, and reporting through a new set of easy-to-use, point-and-click user interfaces.
The integration ensures that marketers are communicating with prospects and customers on a 1:1 level, using targeted content that is perfectly timed to each individual. In a matter of minutes, align Email Experiences to your Eloqua environment to ensure a cohesive digital marketing presence.
Enable the integration by following the below instructions in this article.
Contact Segment Import
To enhance your targeting capabilities, the Eloqua Integration allows you to import Eloqua contact segments straight to Email Experiences to align to campaigns now and in the future. Target top accounts, industries, personas, and regions with personalized inbox advertisements.
Once you import a contact segment to Email Experiences, use Email Experiences Relationships to gain an understanding of how strong your company’s collective connection is with every contact on the list as well as who on your team has the best relationship with each individual.
Navigate to the Lists tab, and select Import.
Select Eloqua as the List Type.
Select the Eloqua contact segments you would like to import and click Import.
The new list will show up in your master list with Eloqua as the source. For contact segments, Email Experiences will automatically sync with Eloqua once every 24 hours to ensure the most up-to-date data exists in Email Experiences.
Align your newly created list to a campaign by leveraging Email Experiences targeted campaign type.
Use Email Experiences Relationships to track how your company’s collective connection is with every contact on the list and see how relationships are trending.
Connect your Email Experiences ads directly to Eloqua landing pages. With the URLs automatically tagged with the appropriate parameters, you will be able to measure how many views, form submissions, contacts, and customers won are sourced from Email Experiences.
Take your email signature marketing efforts to the next level by connecting your campaigns directly to Eloqua landing pages. With the URLs automatically tagged with the appropriate parameters, you will be able to measure how many views, form submissions, contacts, and customers won are sourced from Email Experiences.
After following the appropriate steps to create a campaign, edit the drop-down in the "Clickthrough URL" section and select the "Elqoqua Landing Lage" option.
Select the Eloqua landing page of your choosing.
Once you’ve made your selection, the campaign URL field will automatically populate.