Web Safe Fonts for Email Experiences

What is a Web Safe Font?

Web Safe Fonts are the default fonts found across the majority of different operating systems and devices. A few common examples include Arial, Times New Roman, Georgia, Verdana, and Helvetica.

What is a Web Font?

Web fonts are specifically designed and licensed for use on websites and mobile apps. They have to be downloaded, and often purchased, from a web font supplier for use on your own computer or on branding and marketing materials. 

Why is this important?

Email marketers and designers commonly use web-safe fonts in their emails, including email signatures – as using these fonts in your signature will ensure consistency across different email clients used by you and your email recipients.

Does the signature builder support custom Web Fonts?

Custom web fonts can be hard-coded into the signature template builder. However, Terminus recommends leveraging web-safe fonts instead of custom fonts as many custom fonts have to be downloaded or purchased for use on computers. As a result, custom fonts may not display as expected for all email recipients.