Content Use Cases
Whitepapers and Ebooks
Depending on the audience, whitepapers and ebooks are a great way to keep your customers engaged by offering industry insights and valuable knowledge. Promote informative collateral to show that your team cares about education and innovation.
Events & Conferences
Broadcasting upcoming events is a great way to keep email recipients aware of which conferences, trade shows, job fairs, and other events your company is hosting in the near future. We have seen email signature campaigns drive more visitors to the registration page than any other marketing tactic!
If you’re talking to potential customers, what’s better than sharing stories of customer success? Case studies show existing customers and prospects how people are successfully using your products and services.
New product releases need all the publicity they can get – especially with existing customers who use your product on a regular basis. Why not leverage individual email conversations to spread the word? The ability to subtly broadcast an upcoming product release will prompt individuals to click and learn more.
Targeted Use Cases
Target by Region
Does your marketing team sponsor or attend regional events? Serve targeted campaign banners to prospects and customers who live and work where the event will be hosted.
Target by Customer Status
Create upsell opportunities within your customer base by promoting product or service lines that they are not yet using. To make sure customers are extracting value from your partnership, promote training webinars, educational content, and product tutorials. It's always a great idea to share content that speaks to your buyers’ needs.
Target by Persona
Would you communicate the value of your product or service to a CMO in the same way you would to a CFO? If the answer is no (and we're assuming it is) tailor your Email Experiences campaigns to reflect what each individual recipient values most.
Target by Industry
Depending on the industry in which an email recipient works, he or she is driven by different needs and objectives. Target email recipients aligned to specific industries with content tailored to each audience.
Target by Past Engagement
Serve new content to those who have taken action on one of your marketing initiatives. With the help of Email Experiences' marketing automation integrations, you can easily create a workflow to target contacts who have previously requested a demo, clicked on an Email Experiences campaign, filled out a form, and more.
Target by Opportunity Stage
Differentiate banner content based on where your prospects are in your sales cycle. Align your lead nurturing strategy to your Email Experiences campaign strategy and start moving prospects towards the finish line.
Looking for more inspiration? Check out our ebook, the Terminus September Issue, with some of our top banner designs.
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