As most marketers can attest, an event’s success is determined by the people who show up and what happens when everyone goes home. So the question is, how do you get the right customers and prospects to attend your events and how do you ensure follow-up?
Relationships delivers relationship intelligence that allows your team to search for any city and instantly get a list of your company’s closest contacts nearby. You can do things like…
- Generate pre-event invite lists
- Ensure post-event follow-up by your sales team
- Track event ROI (coming soon)
Pre-Event Invite Lists
When you’re in the planning stages of your event, use Location Intelligence to search by city and get a list of connected accounts and contacts. From there, request introductions from your teammates, or build contact lists that you can export to platforms like HubSpot, Terminus, or of course, Email Experiences Signatures. With a few clicks, you can be sure you’re targeting the right people for each of your upcoming events and that your most important VIPs will always be on the guest list.
Once you pass your new event leads to your sales team, Relationships helps you close the loop via list enhancement. Within the application, track when and if your sales team has followed up with specific contacts, how those relationships are growing, and when opportunities may go closed-won. With increased visibility, you can ensure your events get the recognition they deserve for the revenue they’ve generated.
See the step-by-step instructions for list enhancement here.