This article was written by Dan Hellerman, Terminus's VP of Digital Strategy.
As people begin adjusting their browsing habits to the new normal, we’ve noticed that the availability of impressions on sites that were popular before, have now fallen, and new hobbies people are picking up inside of the quarantine are beginning to rise.
In the US, with the cancellation of sports and people stopping travel, we have seen sites across those contexts dropping dramatically. For example:
However, as users begin to adapt to more socially-distanced hobbies, like recipes, cooking, cars, or landscaping we are seeing an abrupt increase in available impressions! For example:
As we notice these shifts towards new topics and ideas our team here at Terminus is constantly adapting where and when our customers’ ads are running in order to stay on top of this new inventory. Keep watching here for updates, and be sure to check out our other recent posts: