Prerequisites 

The information in this article pertains to Terminus Hub customers that also have a registered instance of Eloqua.


Integration Overview 

Most information in Terminus Hub will be pulled from your connected CRM. However, there may be some pertinent marketing data that is not pushed from Eloqua to your CRM today. In order to capture the full picture of your Marketing team’s efforts, Terminus’s Eloqua integration was created to make sure all relevant data is accounted for in your Terminus reporting.

While your CRM will be the primary data source for the Terminus Hub, the Eloqua integration was built to supplement your Terminus instance with additional Marketing Activity data.


What is Terminus Hub?

The Terminus Account-Based Platform is designed to enable everyone in marketing, sales, and leadership to address the challenges facing ABM teams today. Within the platform, users can identify and prioritize target accounts, engage the buying committee with multichannel programs, send actionable insights to sales, measure results, and report on success to their entire organization.

Terminus Hub includes the Account Hub, which is your central account intelligence data platform. It automatically ingests account-level firmographic and behavioral intelligence to give you a 360-degree view of all of your accounts. From there, you can easily build actionable target account lists, identify gaps in marketing or sales coverage, and prioritize your ABM efforts across marketing and sales. Hub also offers a robust account-based analytics suite, including our Campaign Analytics, Opportunity Insights, and Account Scorecard views, so it’s easy to assess and optimize individual campaigns, and report on holistic program success to your leadership team.


Integration Details

Terminus’s MAS integrations are designed to supplement data gaps in your CRM with Campaign, Campaign Response, and Lead/Contact Data. The Eloqua integration can also be configured to pull in Custom Data Objects. These integrations are not designed to ingest Account, Opportunity, or Sales Activity Data. 

Eloqua-integrated customers are not able to leverage the following configuration options in the Hub

  • Self-serve Validity Rules and Global Filters on Eloqua Data
  • Self-serve / Custom Fields on Standard Eloqua objects (configured by the Terminus Professional Services team)
  • Self-serve Campaign Type mapping on Eloqua Data
  • Sandbox Testing


Connection Method

Terminus links to your Eloqua instance via OAuth protocol (OAuth 2.0 information).

OAuth can be completed via this link: https://app.brightfunnel.com/login?targetUri=/eloqua


APIs Leveraged
 

Terminus will connect to the client’s Eloqua instance via Oauth to create a read-only API connection (via REST API).


Data Accessed

Terminus will pull the following data from Eloqua and merge it with the customer’s CRM data to drive reports in the Terminus Hub:

  • Campaign Data
  • Activity Data
  • Contact Data
  • Custom Data Object Data

The following information is not accessed/applicable for this integration:

  • Account Data
  • Opportunity Data
  • Sales Activity Data
  • Product Line Data
  • Custom Field Data


Eloqua Default Fields

Field API Name

Object

Id

Contact

C_FirstAndLastName

Contact

C_Title

Contact

C_EmailAddress

Contact

C_Lead_Source___Original1

Contact

C_SFDCAccountID

Contact

C_SFDCContactID

Contact

C_SFDCLeadID

Contact

C_DateCreated

Contact

C_Region1

Contact

C_MSCRMAccountID (Dynamics CRM)

Contact

C_MSCRMContactID (Dynamics CRM)

Contact

C_MSCRMLeadID (Dynamics CRM)

Contact

Id

Activity

CreatedAt

Activity

Type

Activity

Asset.Id

Activity

Asset.Name

Activity

Asset.Type

Activity

Contact.Id

Activity

Campaign.Id

Activity

id

Campaign

name

Campaign

type

Campaign

region

Campaign

campaignType

Campaign

campaignCategory

Campaign

crmId

Campaign

createdAt

Campaign

startAt

Campaign

endAt

Campaign

isSyncedWithCRM

Campaign

budgetedCost

Campaign

actualCost

Campaign

 

FAQs


How frequently does Terminus pull data from Eloqua?

  • All of the data objects/entities are pulled once per 24 hours. 

How many API calls should Eloqua-integrated customers expect per day?

  • Our daily maximum should not exceed 100 API calls per day.
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