[NOVEMBER 2019] Fall Product Release: View-Through Conversion Tracking, Marketing Influence Report, and First/Last Touch Influence

As part of Terminus's 2019 Fall Release, we are excited to announce a few new feature releases and updates that launched in the month of November:

  • View-through conversion tracking will help you prove the ROI of advertising programs and see where Terminus influenced a lead, opportunity, or deal from an omni-touch perspective.

  • The Marketing Influence Report shows - from a high level - how much of your open pipeline is being meaningfully touched by marketing. You can use Terminus Global Filters to segment by Account List, channel, opportunity stage, and more. Then use Opportunity Insights and Campaign Analytics to dig in on individual opportunities and channels.

  • Sick of building out first- and/or last-touch attribution in your CRM? Our Campaign Analytics report will now have those filters available out of the box.

Be sure to check out the Fall Release webinar for more details on what we have planned next!

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