Custom Title Targeting Options for Terminus Advertising

Prerequisites 

This feature may only be available to customers on specific pricing plans. For more information regarding your current plan, please consult with your Client Strategy Manager. 

Title Targeting Overview

In addition to function/departmental and seniority targeting (both available directly in the Terminus Ad Experiences product), Terminus offers customers the ability to target specific titles within their target accounts to further tighten advertising audiences and deliver persona-level messages to different stakeholders in your buying committee. Our title targeting is based on verified cookie data from a variety of sources.

Title targeting can be used to support a number of advertising strategies, including:

• Serving different value messages to different persona types in a complex buying committee.
• Delivering budget-conscious ads to secondary influencers of the buying committee, such as finance and procurement teams.

We maintain a list of ~250 title groups that customers can choose from for targeting purposes, including a variety of marketing, engineering, and operational titles. These title selections can be found below.

We use a combination of data systems to create a high-quality audience that is focused on the titles you select, but there may be some variance beyond this audience. Because of this variance, Terminus cannot guarantee coverage of any particular title in an individual account, and titles are considered to be approximate. Customers should work with their Customer Success Manager to develop an advertising strategy that appropriately leverages our title targeting capabilities.

*NOTE: We are currently working to incorporate this feature directly into our platform interface. In the meantime, please use our support request form if you wish to launch an advertising tactic using title targeting, and select the following options:

• Request Type: Ad Experiences - Custom Campaign Targeting
• Custom Campaign Request: Add Job Title Targeting to Campaign
• Upload a .CSV list of Job Titles you wish to apply to the tactic. In the request, please also note which tactic(s) the titles should be applied to.

Title Targeting Options

Title Targeting options are currently grouped into the following departmental categories. Click on the links to navigate directly to the respective category.