Custom Title Targeting Options for Terminus Advertising

Prerequisites 

This feature may only be available to customers on specific pricing plans. For more information regarding your current plan, please consult with your Client Strategy Manager. 


Title Targeting Overview

In addition to function/departmental and seniority targeting (both available directly in the Terminus Ad Experiences product), Terminus offers customers the ability to target specific titles within their target accounts to further tighten advertising audiences and deliver persona-level messages to different stakeholders in your buying committee. Our title targeting is based on verified cookie data from a variety of sources.

Title targeting can be used to support a number of advertising strategies, including:

  • Serving different value messages to different persona types in a complex buying committee.
  • Delivering budget-conscious ads to secondary influencers of the buying committee, such as finance and procurement teams.

We maintain a list of ~250 title groups that customers can choose from for targeting purposes, including a variety of marketing, engineering, and operational titles. These title selections can be found below.

We use a combination of data systems to create a high-quality audience that is focused on the titles you select, but there may be some variance beyond this audience. Because of this variance, Terminus cannot guarantee coverage of any particular title in an individual account, and titles are considered to be approximate. Customers should work with their Customer Success Manager to develop an advertising strategy that appropriately leverages our title targeting capabilities.

*NOTE: We are currently working to incorporate this feature directly into our platform interface. In the meantime, please coordinate with your Terminus Onboarding Specialist or Customer Success Manager if you wish to launch an advertising tactic using title targeting.


Title Targeting Options

Title Targeting options are currently grouped into the following departmental categories. Click on the links to navigate directly to the respective category.

DEPARTMENT


TITLE

C-Suite  
  Chief Executive Officer (CEO)
  Founders & Presidents
  Chief Financial Officer
  Engineering Executives
  Chief Information Officer
  Chief Marketing Officer
  Chief Mechanic or Mechanic
  Chief Operating Officer
  Chief Technology Officer
Customer Service  
  Customer Service
  Computer Operations, Help Desk & Tech Support
  Office & Administrative Support
  Office Managers
  Operations
  Receptionists
  Support
Education  
  Administration
  Learning
  Training
  Academic
  Educator/Teacher/Professor/Instructor
  K-12 Career & Technical Education Teachers
  Lecturers
  Librarian
  Archivist
  Professor
  Teachers
Engineering  
  Biomedical
  Chemical
  Civil
  Design Engineering
  Electrical
  Electronics
  R&D
  Industrial & Mechanical
  Mechanical Engineer
Finance  
  Accountant
  Accounting & Auditing
  Accounting & Finance
  Admin
  Audit
  Banking
  Chief Financial Officer
  Corporate Finance
  Finance IT
  Finance Majors
  Finance Management
  Finance/Banking/Insurance
  Financial Advisors
  Financial Analyst
  Insurance
  Investment Banking
  Management Consulting
  Payroll
  Personal Finance
  Purchasing
  Risk Management
  Securities & Commodities Trading
  Trading & Investing
  Treasurer
  Wealth Management
Government  
  Military
  Civil Service
  Corrections/Probation/Parole
  Elected Officials
  Firefighter
  Government Official
  Government/Federal/County Employee
  Law Enforcement
  Police/Trooper
  Politician/Legislator/Diplomat
  Postal Employee
Human Resources  
  Benefits
  Compensation
  Diversity
  Employee Development
  Employee Services
  Human Resources Admin
  Legal & Regulatory
  Payroll & Compensations
  Recruitment, Hiring & Onboarding
  Training & Development
IT Engineering  
  Chief Information Officer
  Computing & IT
  Chief Technology Officer
  Data Management
  Data Scientist/Analyst
  Database Administration & Design
  Hardware
  Hardware & Network & Systems
  Information Centers
  Management Information Systems
  Network Administration & Engineering
  Networking & VOIP
  Operations
  QA
  Software Designers & Programmers
  Software Engineering
  Support
  Systems Administration & Engineering
  Systems Analysts
  Systems & Business Analysts
  Systems Programming - Network Architecture Admin
  Web Development
IT Operations  
  Database
  Database Administration & Design
  Database Management
  Database, Data Engineer
  Databases & Storage
  Hardware & Network & Systems
  Social Networks
Legal  
  Attorney
  Legal Services
  Corporate Counsel
  Judges
  Lawyers
  Regulatory
  Paralegal
  Legal Assistants
Marketing  
  Advertising
  Agencies & Branding
  Chief Marketing Officer
  Content Marketing
  Corporate Marketing Strategy
  Creative
  CRM & Marketing Automation
  Demand Generation
  Email Marketing
  Events
  Marcomm
  Media Buyers
  Multimedia Marketing
  Online Advertising
  Advertising/CSRS/Telemarketing/Market Research
  Product
  Product & Research
  Product Marketing & Business Development
  Programmatic Advertising
  Public Relations
  Research
  Search Marketing
  Social Networks
  Strategy & Analysis
  Telemarketing
  Website Publishing
Medical  
  Administration
  Biomedical
  Chiropractors
  Counseling
  Dental
  Dentists
  Dermatologist
  Diagnosing & Treatment
  Dieticians
  Disease Control
  Doctors
  Health Insurance
  Health Services
  Infectious Disease
  Laboratory Technicians
  Medical Assistants
  Nurse
  Ob/Gyn
  Occupational Health & Safety
  Optometrists
  Pharmaceuticals
  Pharmacist
  Physical Medicine & Rehabilitation
  Psychiatry & Mental Health
  Psychologist
  RN
  Social Worker/Case Worker
  Surgeon
  Technicians
Operations  
  Administration
  Bookkeepers
  Change Management
  Clerks
  Compliance
  Corporate Operations Strategy
  Facilities
  Food & Beverage
  General Operations
  Logistics
  Maintenance
  Office & Administrative Support
  Production
  Purchasing & Procurement
  Quality Assurance/Quality Control
  Safety
  Secretaries
  Trust Officer
Product  
  Project Management
  Product Management
  Research & Development
Sales  
  Account Management
  Business/Sales Development
  Corporate Wide Sales Strategy
  Real Estate Agents/Brokers
  Regional Sales
  Sales Executives
  Sales Support

 

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