Relationship Intelligence in Data Studio

Prerequisites

To use this integration, you must have Terminus Data Studio and Sigstr Relationships as part of your Terminus subscription. 

 

Integration Overview 

By using AI to analyze the email and calendar patterns of your employees, Sigstr Relationships quantifies the entire universe of relationships a brand has with customers and future customers based on real, authentic interactions.

As part of the Terminus brand, the Sigstr integration with Data Studio allows customers to import their relationship intelligence data, and use it to create account lists, launch tailored multichannel campaigns, and evaluate your account progression across marketing and sales.

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Relationship intelligence offers a powerful way for marketing to accelerate deals, and save at-risk deals, by launching campaigns to accounts with weak relationship signals.

By combining engagement and relationship intelligence, modern marketers are reaching deeper and deeper into their sales cycles to improve conversion rates, accelerate deals to close, and keep sales focused on the right accounts. Relationship scores can even help you improve your pipeline forecast accuracy.

 

Internal Configuration

The integration between Email Experiences (Sigstr) and Data Studio allows you to map the Relationship Score from your connected CRM as a custom column in Data Studio. If you've already completed your Terminus onboarding period, the Terminus Support team can add Relationship Score as a new column for you in your Data Studio instance - please reach out to support@terminus.com to have this configured. 

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Your Data Studio Org Admin can also add Relationship Score as a Global Filter on the Account object, via the Configuration page:

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