Setting and Updating Media Spend Budgets
When launching a new advertising tactic, customers can set both a daily and an overall budget. While daily budgets are required, overall budgets are optional.
Daily and overall budgets can be adjusted at any time once a tactic has been launched, by navigating to the Tactic Details page (for display, retargeting, and IP-based tactics) and selecting the pencil icons next to the budget amounts:
For LinkedIn tactics, customers can select the "Edit Tactic" option in the tactic details page to update budgets and bid amounts:
Reporting on Terminus Media Spend
In the Campaign Overview page, total media spend, as well as spend by tactic/campaign, can be viewed for pre-set or custom date ranges:
Total spend across all active tactics in the selected reporting date range:
Spend & budgeting by tactic in the selected reporting date range:
To view more granular spend data for each tactic (daily spend, account-level spend, and spend by creative size), navigate to the Tactic Detail Page by clicking on the tactic name.
Terminus Media Spend Billing Options
Can I view my Terminus invoices and billing information directly in the platform?
- Currently, billing and invoicing information is not directly available in the Terminus platform. Please reach out to firstname.lastname@example.org for any billing questions and requests, and we'd be happy to help!
Can I set budget across all tactics in a campaign? Or have my total budget distributed across all of my advertising tactics, as needed?
- Currently, budgets (daily and overall) can only be set at the individual tactic level. If you need assistance with this, please work with your Terminus Onboarding Specialist or Customer Success Manager to discuss best practices on budget allocation.
Is my media spend included my in monthly Terminus platform fees?
- No; Terminus media spend is billed separately from your platform and services fees.