Terminus Ad Experiences Platform Walk-Through

Overview

With Terminus Ad Experiences, customers can run coordinated, targeted, and highly personalized ad campaigns that reach the right accounts, at the right team. Terminus advertising customers can deploy web-based campaigns across standard display, retargeting, and global targeting methods, as well sync audiences to the LinkedIn advertising network.

In this article, we'll walk through the main pages of the Ad Experiences product, including:

• The Ad Experiences Homepage
• The Campaign Overview Page
• The Dashboard Page
• Engagement Spike
• Aggregate Campaign and Aggregate Creative Reports
• The Ad Library
• Support
• Settings

Ad Experiences Homepage

On the Ad Experiences homepage, customers can quickly distill how their advertising campaigns are performing and view important metrics over time, like total spend and impressions.

This will be the default landing page when logging into the Ad Experiences product, but it can also be accessed by selecting the "Home" icon in the side bar navigation.

To learn more about the Ad Experiences Home page, check out this article.

Campaign Overview

The Campaign Overview page provides at-a-glance campaign-level performance. It's also how you access your LinkedIn campaigns and LinkedIn campaign reporting.

The Campaign Overview page can be accessed by selecting the "Flag" icon in the side bar navigation.

To learn more about the Campaign Overview page, check out this article.

Dashboard

The Dashboard page is where you will find Top Row Metrics, as well as links to the Aggregate Creative Report and Aggregate Account report. 

The Dashboard page can be accessed by selecting the "Dashboard" icon in the side bar navigation.

Engagement Spike

The Engagement Spike page is where you will go to make Visitor ID even more actionable for your sales team. Here you can build Spike Models around the most valuable pages on your website. These inputs will generate a weekly report that shows which accounts are showing the most relevant engagement on your website that week. This will enable your sales team to prioritize their weekly outreach in a strategic manor.

While this data is most relevant for sales, marketers will also want to familiarize themselves with these reports. This will help the marketer keep a pulse on the effectiveness of running campaigns, as the most effective campaigns will likely net more spikes in account engagement.

The Engagement Spike page can be accessed by selecting the "Report" icon in the side bar navigation.

Aggregate Campaign and Aggregate Creative Reports

The Aggregate Campaign Report allows marketers to easily analyze, measure, and export consistent performance metrics across all ad campaigns. 

The Aggregate Creative Report helps marketers visualize aggregated performance metrics across all your creatives over time with a customizable graph. 

Both of these reports can be accessed by selecting the "Report" icon from the main menu.

Creative Library

The Creative Library tab is a place to see which ads you’ve used in past and present Terminus tactics. Ads in the library can be used in any future tactics, so it is helpful to keep up with what is already in the library - this can save a decent amount of time and effort.

The Creative Library can be accessed by selecting the "Books" icon from the main menu.

Support & Community

The Terminus support knowledge base and our user community, Terminus Backstage, can both be accessed via the "Support" icon from the main menu.

Settings

Finally, the Settings page for Ad Experiences can be accessed by selecting the "Gear" icon from the main menu.

Here, users can access their Ad Experiences users, integrations, and access the View-Through Conversions setup page.