To ensure your team is aligned with your organization's accepted UTM values, we recommend leveraging a UTM generator. This will help establish consistent values across all digital efforts, which will, in turn, provide you with actionable digital insights within BrightFunnel.

Here is a resource you can use to create standardized URLs across multiple users. This resource is designed to align with BrightFunnel's best practices and leverages Google Analytic's UTM parameters.

Simply create a copy and edit the values to match your organization's vendors and digital campaigns. 

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