To ensure your team is aligned with your organization's accepted UTM values, we recommend leveraging a UTM generator. This will help establish consistent values across all digital efforts, which will, in turn, provide you with actionable digital insights within BrightFunnel.
Here is a resource you can use to create standardized URLs across multiple users. This resource is designed to align with BrightFunnel's best practices and leverages Google Analytic's UTM parameters.
Simply create a copy and edit the values to match your organization's vendors and digital campaigns.