Terminus Display Advertising Guidelines & Specifications


Below are the top 8 recommended ad formats that make up the majority of available inventory:

  • 728 x 90
  • 300 x 250 (Mobile & Desktop)
  • 160 x 600
  • 300 x 600
  • 320 x 50 (Mobile)
  • 970 x 250
  • 300 x 50
  • 320 x 480 (Mobile & Desktop)

File Information

  • Supported File Size: Smaller than 200KB for static display ads, up to 5MG for animated .GIF ads
  • Supported File Types: .GIF or .JPEG or PNG
  • Ads must contain either a logo or a brand name to be accepted by and served on all available inventory
  • Ads featuring a white or black background are required to have a 1px border of a contrasting color around the perimeter of the ad in order to separate it from page content
  • Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static

For more information please visit the IAB Display Advertising Guidelines.

Terminus supports standard ad formats and recommends providing as many as possible to maximize reach and creative optimization. The current supported sizes are:

  • 160 x 600
  • 300 x 250
  • 300 x 50
  • 300 x 100
  • 300 x 600
  • 320 x 50
  • 320 x 480
  • 336 x 280
  • 360 x 640
  • 728 x 90
  • 768 x 1024
  • 970 x 250
  • 970 x 90

Social Ad Specifications

From the Terminus platform, easily launch, manage, and report on LinkedIn Sponsored Content and orchestrate coordinated campaigns on both the Terminus display and LinkedIn channels.

  • Supported Ad Format: 1200x627 (ideal ratio: 1.9:1)
  • Supported File Types: .JPG and .PNG
  • Minimum Width: 400px
  • Maximum Size: 2MB
  • Introductory Text: maximum 150 characters
  • Title: maximum 70 characters

Video Ad Specifications

  • Terminus can serve linear ads (pre-roll video ads)
  • File Format must be MP4
  • File size must be smaller than 10MB
  • Typical resolutions: 1920x1080 or 1280x720
  • Dimensions must be at least 400 pixels in height or width
  • Minimum duration for video ads is 5 seconds, and maximum duration is 60 seconds, but Terminus recommends creating separate ads under 15/30/45/60 seconds.
  • Bid requests usually fall into standard buckets of max duration, and it’s possible for any video length to be sent to fulfill the request, as long as it falls below that max duration.
    • e.g. a 25-second ad could be sent to fulfill a request with a max duration of 30 seconds, or a 6-second ad could be sent for 15 seconds. The player will adapt to a shorter video length than the max duration, so there will be no dead space between the end of the ad and the beginning of the publisher’s video content.
  • The video target bitrate is 2500 kbps
  • Greater than or less than 2500 kbps is also acceptable if the total file size conforms to the accepted <10MB

HTML5 Creative

You can now upload and manage HTML5 ads within the Terminus Ad Experiences platform. For the full HTML5 Ad Specifications, click here.

Terminus now offers ad personalization assistance for customers. For more information on this offering or on ad creative best practices, please reach out to your dedicated Terminus Team.

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