Terminus Display Advertising Guidelines & Specifications

File Naming Conventions

• alphanumeric values
• hyphen, underscore, period (hyphen and underscores can not be right before the file extensions)

Valid sample filenames:

• file_name123.gif
• example-file.mp4

Invalid sample file names:

• File | name123.gif (spaces/pipe not allowed)
• file-name_.jpg (underscore not allowed before the period)
• .filename (filename cannot start with a period)
• filename@123.gif(@ not allowed)
• file(name)@123.gif(parenthesis not allowed)

Helpful Hint: We highly recommend naming your assets with a filename that makes sense to you - this will make reporting and retrieval easier! For example, TPE-Brand Awareness-V1-320x50px.jpg will be more easily recognizable than Untitled1.jpg.

Dimensions

Below are the top 8 recommended ad formats that make up the majority of available inventory:

• 728 x 90
• 300 x 250 (Mobile & Desktop)
• 160 x 600
• 300 x 600
• 320 x 50 (Mobile)
• 970 x 250
• 300 x 50
• 320 x 480 (Mobile & Desktop)

File Information

• Supported File Size: Smaller than 800KB for static display ads and animated .GIF ads
• Supported File Types: .GIF or .JPEG or PNG
• Ads must contain either a logo or a brand name to be accepted by and served on all available inventory
• Ads featuring a white or black background are required to have a 1px border of a contrasting color around the perimeter of the ad in order to separate it from page content
• Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static

For more information please visit the IAB Display Advertising Guidelines.

Terminus supports standard ad formats and recommends providing as many as possible to maximize reach and creative optimization. The current supported sizes are:

• 160 x 600
• 300 x 250
• 300 x 50
• 300 x 100
• 300 x 600
• 320 x 50
• 320 x 480
• 336 x 280
  
• 728 x 90
• 768 x 1024
• 970 x 250
• 970 x 90

Video Ad Specifications

• Terminus can serve linear ads (pre-roll video ads)
• File Format must be MP4, FLV, MOV, MPEG, or WEBM
• File size must be smaller than 200MB
• Typical resolutions are 1920x1080 or 1280x720, but acceptable dimensions include 480 x 360, 640 x 480, 640 x 360, 1280 x 720 and 1920 x 1080
• Minimum duration for video ads is 5 seconds, and maximum duration is 60 seconds, but Terminus recommends creating separate ads under 15/30/45/60 seconds.
• Bid requests usually fall into standard buckets of max duration, and it’s possible for any video length to be sent to fulfill the request, as long as it falls below that max duration.
  • e.g. a 25-second ad could be sent to fulfill a request with a max duration of 30 seconds, or a 6-second ad could be sent for 15 seconds. The player will adapt to a shorter video length than the max duration, so there will be no dead space between the end of the ad and the beginning of the publisher’s video content.
• The video target bitrate is 2500 kbps
• Greater than or less than 2500 kbps is also acceptable if the total file size conforms to the accepted <10MB