What is a Per-Account Spend Limit?
As part of our continued effort to maximize your ad spend with Terminus, we’ve introduced the ability to set a per-account spend limit for all accounts in a tactic. This will allow you to decide how much you're willing to spend on any given account in a tactic, set the spend limit based on that budget, and that same limit will be applied to all accounts in a tactic.
By default, all newly-launched advertising tactics will have a $500 per account limit in place to avoid unwanted over-spending on any one account. However, this default can be adjusted at the tactic-level, based on your preferences and spending features. Currently, this feature does not allow you to set a spend limit on just one account. The same limit will be applied across all accounts in a tactic.
Setting a per-account spend limit ensures that all accounts in a tactic are receiving impressions by spreading your budget more evenly across accounts. This also eliminates the ability for larger accounts to take up the bulk of the budget.
How to Set Up Account Spend Limits
To update a per-account spend limit for a single tactic, reach out to your Customer Success Manager. He or she will work with you to identify the right spend based on the desired reach and impressions, overall budget for the tactic, and the size and number of the accounts in the tactic. This limit can also be applied at the Terminus marketer-level, meaning all tactics launched in your account after the change has been put in place will have the same per-account spend limit, (note: this change is not retroactive, and will not apply to any pre-existing tactics).
Once your CSM has updated the spend limit at the tactic-level, the automated optimization process will go into effect, and there’s no additional effort required on your end.
How This Feature Works
As an example, if your per-account spend limit is set at $100 per account, as your ad spend for that account gets closer to the $100 limit, the rate of ads served will gradually taper off until it reaches $100.
Once and account has reached the limit in place, the account will still appear "active", but the spend and serving will stop. You can start serving to these accounts by increasing your limit.
(Note: Due to the nature and volume of real-time bidding for ad placements, a per-account spend limit does not guarantee an exact spend amount or number of impressions served and may go slightly over the per account spend limit.)
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